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Press Release

Launch Press Release - December 31, 2009

15tofame Launches Public Alpha Just In Time To Share For The New Year

15tofame realizes the prophecy of Andy Warhol and allows users to be world-famous for 15 minutes

Italy (December 31, 2009) - Today: 15tofame Team, announced the alpha launch of www.15tofame.com, a website that allows users to be world-famous for 15 minutes. 15tofame realizes the prophecy of the American artist Andy Warhol made in February 1968: "In the future everybody will be world-famous for 15 minutes". (Read more about the prophecy on Wikipedia)

15tofame allows users to have a video shown continuously for 15 minutes chosen to play their chances of being famous, so during those 15 minutes everybody all over the world can see the same video simultaneously. In fact the home of the site is simply a "Polaroid" including a video which appears for 15 minutes, after that another user will have his 15 minutes of fame. A user on 15tofame can only have 15 minutes of fame in his life.

Another outstanding feature is the simplicity with which users share their favourite videos seen on 15tofame. Users can instantly share them via the main social networks like Facebook and Twitter creating a viral buzz immediately. Registered users can also 'clap' their favourite aspirants famous people, so those with true talent will rise to the top.

The video that the user wants to use for his 15 minutes of fame has to be on YouTube so after his minutes of fame people who have appreciated his performance can continue to enjoy his video. In fact the details and the link to the video remain on the 'clapsboard' of the users who liked it and on the 'Wall of fame' that reminds everyone that got 15 minutes of fame.

"With so many videos out there in cyberspace, it's a wonder how some get seen at all" said Stefano Mendicino, co-founder of 15tofame. "15tofame is the tool to make a video a cut above the rest so it's the best place for new talents to be discovered."

"In fact YouTube is a plethora of undiscovered (and some discovered) talent, but now is overflowing with people trying to get noticed, and the chances of all of them getting famous are almost nil" commented Michele Mastroianni, co-founder of 15tofame. "15tofame get users out of YouTube obscurity giving to each of them 15 minutes of fame."

Then after almost 42 years the prophecy of Andy Warhol comes true and we can also say that the future was referring to it has finally arrived!

Press Contact:
Stefano Mendicino
Cofounder
stefano@15tofame.com

About The Idea
Stefano Mendicino had grown interested in the simple idea of making real the prophecy of Andy Warhol. Specifically, Stefano wondered if there might be an opportunity to build something compelling around this concept. When he brought the idea up to Michele Mastroianni, they both decided that a prototype should be built. Thus 15tofame.com was born.